Live-to-Earn as the Solution

Based on these combined proposition points, there is a clear gap in the market that needs to be addressed, i.e legacy industry segments & brands aren’t innovating their touchpoints fast enough to catch the attention and loyalty of Generation Y & Z.

BLiV’s L2E (Live2Earn) model is therefore set to improve dynamics through innovation, gamification, and incentivization. The POL (Proof-of-Living) standard is the core of BLiV which in turn will create a set of daily dependencies for users to keep levelling-up their best health practices offline, alongside their dNFTs online. This BLiV methodology of gamification is key in galvanising the younger generations as opposed to how traditional web2 brands function.