> For the complete documentation index, see [llms.txt](https://bliv.gitbook.io/bliv/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bliv.gitbook.io/bliv/problem-statements/live-to-earn-as-the-solution.md).

# Live-to-Earn as the Solution

Based on these combined proposition points, there is a clear gap in the market that needs to be addressed, i.e legacy industry segments & brands aren’t innovating their touchpoints fast enough to catch the attention and loyalty of Generation Y & Z.

BLiV’s L2E (Live2Earn) model is therefore set to improve dynamics through innovation, gamification, and incentivization. The POL (Proof-of-Living) standard is the core of BLiV which in turn will create a set of daily dependencies for users to keep levelling-up their best health practices offline, alongside their dNFTs online. This BLiV methodology of gamification is key in galvanising the younger generations as opposed to how traditional web2 brands function.

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