> For the complete documentation index, see [llms.txt](https://bliv.gitbook.io/bliv/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bliv.gitbook.io/bliv/market-insights/loyalty-programs.md).

# Loyalty Programs

A study conducted by Bond Brand Loyalty found that 79% of consumers said that loyalty programs make them more likely to continue doing business with a brand. This suggests that reward-based actions play a significant role in driving consumer engagement and loyalty.

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